In the dairying sector, India already has a huge success story in the form of the Amul Cooperative Society; its name and fame are worldwide. However, there are many small-sector dairy entrepreneurs doing very well in this industry. Dairy entrepreneurship is providing much-needed self-employment in a huge and populous, job-scarce country like India. One such success story is that of Shipra Yadav and her husband who started Daksh Dhudh Dairy in Rajasthan’s Jaipur.
As necessity is the mother of all inventions, so is the need for quality products that have become the mother of all entrepreneurship. Shipra’s story is also related to one such need. The need for quality milk for her infant drove the husband-wife duo to venture into the dairy sector. Milk is not something that is not available locally. But what Shipra and her husband felt was not available was pure milk. They saw this loophole in the milk market. Hence, they decided to enterprise in the dairy sector to attend to the elderly, infants, and patients’ needs. Being parents, they wanted the best milk for their son. So did they want the best milk for other parents. Here, begins the story of Daksh Dudh Dairy, named after their son Daksh.
Shipra recalls that at first, it was a tough call for the husband-wife duo to plunge into the business. They had well-paying HR jobs. But decided to leave their jobs to concentrate fully on their project. They received stiff opposition from their parents and relatives. Shipra recalls, that her parents dreaded the prospect of people calling them dudhwala (milkman). But they decided to stay rooted in their dream of providing a dependable product.
Initially, they tied up with the local milk farmers. They sourced the milk from nearby producers. Their unique selling proposition from the very beginning was offering milk of the local variety of cows and the hybrid Holstein breed. They set up a packaging machine to sell the two varieties of milk under their brand. They adopted pouch packaging to stop adulteration. They also marketed themselves as free home-delivery milk providers.
In just five years of time, they have started clocking in monthly revenue of three lakhs. They have more than 500 loyal customers today. Now, they have also started rearing the breed of livestock to fulfill the demand of their ever-expanding customer base. They now employ 15 people to look after their livestock. They are going full-scale to bring more farmers as members. With respect to products, they have added other items like ghee and paneer to their product line as per demand. They have been successful to grow their enterprise due to their sheer focus on providing quality milk. Shipra is confident in what they sell. They would rather give all month’s milk for free to the customer if there is any quality compromise in their product. Her only advice to customers is to go by quality and not by rates.
Regarding entrepreneurship, Shipra thinks that one does not require lots and lots of money to start a business. All it takes is courage, perseverance, and dedication. Another important thing to ever keep in mind is to avert the greed for quick and more money. Business needs to be taken care of just like a family. Fear is always a part of life. But there is always success beyond fear. Her advice to new entrepreneurs is to start from small and dream to be big like her husband and she did. In another few years, she aspires to take Daksh Dudh Dairy to the level of known names in the dairy sector in India.
Cheers to this enterprising couple!
Disclaimer: Information for the article taken from channel: kaam kazi