How to leverage big data and analytics to make informed business decisions

 

Today’s times are data-driven where big data is being generated by mobiles, apps, sensors, gadgets, digital processes, and systems. There is an explosion of data created by individuals, consumers, businesses, and machines all across the globe. There is constant buying and selling of products and services, and communications happening through networks on a continuous basis. By 2025, as per Analytics Insight, 50% or more data will be collected on the edge, i.e. on billions of IoT devices and smartphones.

The data collected are huge resources for businesses. But its real value lies in effectively leveraging it. The huge piles of information called big data, often complex, structured, or unstructured, cannot be analyzed or managed using conventional techniques. Big data characterizes volume (amount), velocity (data generated in real-time), and variety (types of data from different sources). The volumes of social media posts, customer transactions, and other data collected at various points and systems when extracted skilfully with the help of sophisticated tools can give meaningful insights about customers. Insights about customer preferences can help businesses make informed decisions. They can gain a deeper understanding of the market dynamics and formulate products, services, and business policies that can drive growth.

Let us discuss some of the ways organizations can leverage big data to grow their businesses.

Customer insights available through big data analysis can be helpful in understanding customer choices and preferences which can aid businesses to personalize their marketing and sales strategies. They can optimize their pricing strategies as well and provide greater customer satisfaction.

Big data can also help organizations in product innovation. Customer feedback, market trend, and usage trends can be utilized to identify market gaps. Identifying the gaps can further help companies develop innovative products and services that can fulfill customer demands.

Big data analysis is also useful in enhancing operational efficiencies. It can help identify bottlenecks in business operations. Identifying bottlenecks in operations can help streamline processes, thereby reducing the costs of operations. Besides customer data, businesses can utilize data accessed from supply chains to improve productivity through informed decision-making.

Analysis of big data is a way to monitor the market, analyze competitor strategies and identify new opportunities. News articles, industry reports, social media, etc. offer huge insights, and analysis of such data is crucial for gaining insights into the market, consumer sentiments, competitor positioning, and emerging market trends. These are helpful for strategic decision-making.

Analytics can also be used to reduce or mitigate risks before they become disastrous for the business. Historical and real-time data can offer insights into past, and present trends that can be utilized for avoiding future failures. Trends can detect anomalies in the way of operations to create proactive measures and corrective actions.

Leveraging big data analytics is a powerful way to position your business comfortably among your competitors However, there are also challenges to utilizing big data that one needs to be careful of. There is a vast volume of information available today but the quality of information or data is crucial for reliable insights. It is important that the obtained information is clean, consistent, and free from error. Data collection must be secure and safe, and sensitive information of the customers should be safeguarded complying with proper data protection regulations to maintain customer trust. Big data analysis is not something that can be run on traditional tools and hardware. Businesses should invest in robust infrastructure, scalable analytics platforms, and skilled personnel to get the best output from volumes of raw data.

Big data analytics is a critical factor in businesses' growth and expansion. Leveraging big data can help businesses gain a competitive advantage in an industry. Analysis of big data can help uncover patterns, correlations, and other valuable insights to stay ahead of the curve.

Do you know the importance of networking and building relationships in entrepreneurship

Entrepreneurship is not only about ideas, entrepreneurial skills, or resources. The success of entrepreneurship is determined by networking and relationships as well. During the process of entrepreneurship, one may require invaluable support from interdependent businesses to spread and grow. Hence, genuine connections with those business owners are much needed. It helps to leverage the opportunities through insights from those who are already there in the industry.

So how does an entrepreneur work on networking in an extremely interconnected space? Let us identify some practical tips to build powerful relationships with people from the same or different businesses.

Relationship building is a long-term investment. It is not simply about exchanging business cards. Entrepreneurs should ensure to be part of industry events on a regular basis. Conferences and workshops are great places to exchange ideas and build networks with we-minded entrepreneurs and other individuals. These platforms bring in marketers, suppliers, buyers, etc. from interrelated businesses apart from experts in the field. Genuine interest, approach, and hospitable behavior can help in building a long-term relationship that can help in getting inputs about the industry, and how to tread in the industry in the future.

Also, it is a great place to look out for mutually beneficial opportunities, apart from expanding your circle. Brainstorming ideas and collaborating on projects can be helpful in filling up the knowledge gaps.

Mentorship from industry experts is another added advantage. People who have walked the path are great sources of knowledge and inspiration. They can help you navigate the challenges you face in your journey as an entrepreneur with their valuable guidance. An entrepreneur having assistance from a mentor can avoid many pitfalls than those without none. They help you learn fast.

Networking should be about more than just taking. You must also strive to contribute while you learn. Goodwill is earned by being helpful to others. Actively engage in providing assistance and share your resources with new entrepreneurs in the industry to make a mark in the community. It goes a long way in bringing success. Be genuine and fulfill commitments to be considered as reliable. People willingly communicate and connect with those who are authentic and approachable.

Remember that this is a digital age and networking is beyond just person-to-person interaction. Engage with your industry fellows through social media platforms, and other online communities to connect with people from across the world. Finally, don’t forget to follow up.

Do you know the power of storytelling in building a successful brand

Storytelling has remained the essence of human civilization and communication. Humans have been using stories in the form of cave paintings, myths, folklore, etc. for sharing their experiences and connect with others. In today’s market environment, powerful stories surrounding the brand determine the success of the business. Storytelling is a powerful tool for brand building. A brand story is not just about narratives of the product or service. It’s one step deeper than what we presume. It’s how you convey your business’s mission and value to your audience to make them feel a part of the journey of your business. A compelling story can help you stand out among your competitors.

Storytelling can create differentiation by communicating your Unique Value Proposition and building an emotional connection by capturing customers’ attention in a crowded business space. It's an easy way to forward your business’s mission statement and core values which helps to build trust with customers sharing the same value. It helps create a personality for your brand and business.

Some of the best-known brands have used the power of storytelling to connect with customers and grow their businesses. Take, for example, Apple Ince. Apple as a brand center around the life of Steve Jobs, its late co-founder. The company advertises itself as a business that is high on innovation, design, and simplicity. The story conveys Jobs’s passion and vision for creating unique and beautifully functional products. Customers connect with the brand with every unique product it releases in the market.

Coca-Cola is another great company that markets itself as a brand that shares happiness. Its brand story always features happy people coming together and enjoying and sharing a bottle of Coke. Its story is themed around community connection and bringing people together to celebrate joy.

Likewise, Airbnb’s story is about the power of traveling around the world and connecting with people. Its stories feature travelers who have stayed in unique places, creating a sense of excitement and adventure.

These brands have successfully created an emotional connection with their customers by selling their stories in a compelling way.

Storytelling is important in the sphere of marketing for:

Creating differentiation: Sharing a unique story helps businesses stand out in a competitive marketplace. As stated earlier, Apple has been able to stand out among its competitors as it differentiates itself as innovative, stylish, and premium. Customers are happy paying much more to buy an Apple computer even if some competitors may offer the same value and quality for a lower price. Apple has been successful to differentiate itself and stand out.

Creating Emotions: Storytelling can connect a business to people by creating emotions. Facts and figures speak but emotions connect. Stories have the power to create emotions and connect people. Through powerful storytelling, a brand can make a more significant impact on its customers and thereby can influence their decisions. Emotional connection can be created by humanizing the brand, building empathy, creating a sense of community, inspiring action, and fostering trust.

Engaging customers: A well-told story is never forgotten. It remains in memory. It can capture customers’ attention and keep them engaged. Customer engagement is crucial for generating sales. Customers can be engaged by evoking attention, showing authenticity, and differentiating the brand.

Making brand memorable: Brands can be made memorable through stories that get etched in the minds of people, something that creates a lasting impression. Building a narrative, using metaphors and symbols, and encouraging word-of-mouth can make a brand memorable. A narrative that customers can follow and relate to makes the brand memorable. Stories that reflect journeys, struggles, and successes help build narratives that make brands memorable.

Creating trust: A brand with a compelling story is always considered trustworthy. A story that highlights the values, mission, and personality of the business can help to build trust and credibility. By demonstrating authenticity, encouraging transparency, building credibility and emotional connections, and providing social proof through stories, brands can create trust among customers. Sharing stories of satisfied customers and their experiences with the brand are great ways to market your brand.

Storytelling is a powerful tool for marketing products and services. It can help in creating a brand name for your business. By using storytelling to build trust, a business can establish a strong connection with customers and establish a reputation for being reliable, credible, and trustworthy.

How to use technology to disrupt traditional industries and create new opportunities

Traditional industries that have been there around for decades and decades have been finding themselves in a difficult stage today due to growing challenges from the emergence of disruptive technologies. From artificial intelligence to blockchain, technology is transforming the way we live and work, and entrepreneurs who embrace it are reaping the rewards. Technology is revolutionizing the way traditional industries operate and providing opportunities for entrepreneurs. Some of the traditional industries that are ripe for technological disruption or have already embraced it are:

Healthcare – In the healthcare sector, AI-powered diagnosis and treatment recommendations, telemedicine platforms that allow patients to access medical care remotely, and wearables that can monitor vital signs are all examples of technological disruptions.

Education – Coursera and Udemy kind of online education and learning platforms are also disrupting the traditional education industry by making education more accessible and affordable.

Transportation – In the transportation sector, ride-sharing apps such as Uber and Lyft have disrupted the traditional taxi industry, while electric and self-driving vehicles are steadily making inroads.

Banking – The banking sector embraced technology to provide faster, more convenient, and cheaper banking services to consumers and businesses alike.

Retail – Amazon disrupted the traditional brick-and-mortar kind of retail industry much earlier by offering a wider selection of products at lower prices. Virtual try-on technologies are another revolution giving people a virtual shop experience for clothes and accessories.

As technology continues to evolve, we can expect to see even more disruption across a wide range of industries. So if you are a business owner looking to stay ahead of the curve or an entrepreneur looking for the next big opportunity, this article will provide you insights on how to successfully disrupt the traditional industry to create a space for yourself.

Identify which industry you want to disrupt

First and foremost is to identify which industry is ripe for disruption. You can start by analyzing the market and identifying the inefficiencies and pain points. Target those which lack innovation and run on an outdated business model. Identify the sector where customer dissatisfaction is high. It’s an opportunity to use technology for sealing customer loss.

Identify the technology and understand its power

Research is the key to identifying the technology to use it creatively and constructively. Look for technologies that can improve efficiency, reduce costs, and enhance customer experience. Artificial intelligence, blockchain, and the Internet of Things (IoT) are just a few examples of technologies that are disrupting traditional industries.

The right team with the right set of skills

Any disruption, apart from technology and plan, needs the right team to complete the execution of the plan. People with good experience in technology, business development, and marketing should be a part of your team to have the next big disruption.

Be ready with a disruptive business model

A disruptive business model that can use technology to create new revenue streams, reduce costs, and improve customer experience needs to be developed to be a step ahead into the future. For example, a company that uses blockchain to create a more secure and transparent supply chain can disrupt the traditional logistics industry.

Implement your model and continuously innovate

Once you have come up with your offering that has great features to attract early adopters, launch it. If found viable, you can go for scaling it through digital marketing to reach your target audience. Continuous innovation is the key to staying ahead in the technological disruption race in these times of big changes. Keep yourself up-to-date and remain open to new ideas.

Technology has tremendous power to disrupt traditional industries and give them a new look. By identifying inefficiencies and pain points, understanding the technology, building a team with the right skills, developing a disruptive business model, building a minimum viable product, launching and scaling, and continuously innovating, entrepreneurs can use technology to disrupt traditional industries and create new opportunities.

Why small businesses should keep an eye on marketing trends

 

Small businesses face numerous challenges in their day-to-day work. In today's cutthroat marketplace, small firms must overcome obstacles to succeed. To stay competitive, win over new clients, and successfully use their limited resources, they must continuously come up with new strategies. Observing marketing trends is one method small firms might address these issues. The newest methods and approaches used by firms to reach out to their target market and market their goods or services are known as marketing trends. Small businesses can find new ways to connect with and engage with their clients, set themselves apart from rivals, and boost their bottom line by keeping abreast of marketing trends. Some of the most important reasons why small businesses should keep an eye on marketing trends are:

To maintain a competitive edge: Maintaining a competitive edge is the way to stand up among your competitors. To compete in the fast-paced business environment of today, carving out your space requires knowing the pulse of the market. Small businesses can find fresh tactics and methods that will set them apart from their rivals by keeping an eye on marketing trends.

Effectively manage restricted resources: Time, money, and human resources are frequently scarce for small firms. Small businesses can concentrate their resources on the approaches that will most successfully reach and engage their target audience by keeping an eye on current marketing trends. With less effort, they may meet their marketing objectives and maximize their return on investment (ROI).

Adapt to changes in consumer preferences: Consumer behaviors and tastes are never static. This dynamism allows for the emergence of new marketing trends. Small businesses can better comprehend and adjust to the changing expectations of their clients by keeping an eye on these developments. Small businesses can invest in social media marketing to reach customers where they are. For instance, if consumers are increasingly using social media to research and buy products, products can be successfully marketed through social media platforms.

Build brand awareness and reputation: Small firms can benefit from keeping an eye on marketing trends. By implementing the most recent marketing approaches and strategies, small businesses can portray a contemporary, forward-thinking brand image that appeals to their target audience. By doing this, they can draw in more clients, keep those they already have, and develop a devoted following.

Adapt to technology: New platforms and technologies frequently lead to new marketing trends. Small businesses may stay current on the newest technology and take advantage of it by watching these developments. Small businesses can employ augmented reality, for instance, to develop interesting and interactive experiences for their clients.

Enhance customer engagement and retention: By offering fresh and inventive ways to connect with their audience, marketing trends can assist small businesses in enhancing customer engagement and retention. Small businesses can produce interactive content to engage their clients and entice them to share it with their networks, for instance, if trendy interactive material like quizzes and polls.

All these reasons mentioned above necessarily make it important for small businesses to keep themselves abreast of marketing trends. Small businesses can find new chances and methods to help them flourish in today's quickly evolving business environment by keeping up with the most recent marketing trends.

4 ways small businesses can exploit the power of innovation during recession

 

Recession can be a challenging time for businesses, particularly for small businesses that may have limited resources. Business executives, during a recessionary trend, attempt to make the most of their finances in the face of uncertainty. Although some businesses abruptly cut workers, others gradually reduce marketing expenditures. However, there is no need to stop supporting anything that spurs innovation, say brainstorming sessions or engagement with research and development teams. Innovation can assist companies in a recession to not merely survive but also prosper. It is the catalyst for long-term growth and puts you ahead of the race. Research shows that companies that innovate perform well in the industry. However, you need not put in all your cash into innovation. Here are some other simple ways to exploit the power of innovation during a recession to stay competitive.

Encourage intrapreneurial minds: Intrapreneurs, or entrepreneurs inside the organization, are the best assets small businesses can have. One of the best advantages of small businesses is the close-knit association among people working together driven by the purpose of growth. Small business employers can always take the help of intrapreneurial minds who know how to prioritize action, manage ambiguity, and stay close to the right problems to solve. Frugal innovation as such is based on empathy, solving the right problem, and focusing on the core need.

Encourage an innovation-oriented culture on a continuous basis: Innovation should be a continual process rather than a one-time occurrence. By cultivating an innovative culture within their organisation, businesses may frequently capitalise on the power of invention. This may entail offering employees training and resources, developing rewards for innovation, and promoting experimentation and risk-taking.

Motivate your employees to work more efficiently: The more you can inform your staff about past innovation triumphs, the more probable it is that they will reconsider their role in the innovation process. Meetings, webinars, and other tools can be used to teach your team about earlier inventions that emerged from economic downturns. You may talk about how patents increased during the 1930s Great Depression or may tell them about how startups grew during the recent pandemic. Also, if you can rely on group problem-solving, your limited resources will go further.

Give your staff more freedom to experiment with their ideas: You may use your employees' creativity and problem-solving abilities to create innovation within your company by encouraging them to share their ideas and thoughts. By allowing them to experiment with fresh concepts, goods, or services, businesses can harness the potential of innovation. They can then refine their efforts in response to client feedback. This can assist companies in creating cutting-edge products that address the evolving needs of their clients. Allowing workers to experiment with small ideas does not cost you more. Also, you may not want employees to make expensive products or follow through on ideas without conducting mini sprints to gauge effectiveness along the way.

To sum up, companies may leverage innovation during a downturn by changing their perspective, spotting new opportunities, working with others, embracing technology, empowering their staff, experimenting and iterating, and cultivating an innovative culture. Businesses can respond to shifting market conditions and come out of the crisis stronger by adopting these techniques into their company models. Using innovation's potential can assist companies in not only surviving difficult economic times but also thriving.

6 Sales and Marketing trends you must know

 

Businesses are starting to look ahead to understand the sales and marketing trends that will shape their industry. It is important to keep up with the latest sales and marketing trends to succeed in today’s competitive markets. With the proper knowledge and idea about latest marketing trends, you can position your business and gain a competitive edge in the market. Here is a list of what you need to know in the world of sales and marketing in 2023:

1. Personalization, the power tool: Personalisation is equal to a tailored experience for every individual’s needs and preferences. With more and more businesses vying for customers' attention, personalization will become increasingly important in order to stand out. Consumers expect to be marketed in a way that feels tailored to their specific needs and preferences. Businesses that can deliver on this expectation gain customers and earn their loyalty. Personalisation has become possible due to technology and analytics. Information about customer interests and needs helps to tailor the message as required.

2. Micro-influencers’ influence: These are the people with large social media following. With just one positive tweet or a message on Instagram and Facebook about your brand, they have the power to drive customers to buy your product. They are seen as more relatable and trustworthy than superstars today as they often have a more personal connection with their followers. They have audiences from specific sections and demographics and hence give valuable insight to businesses about what can sell well. Micro-influencers are the go-to source for brands today.

3. Rise of e-commerce: Online shopping is here to stay. The pandemic gave it a pair of larger wings. It’s on the rise year-on-year. Businesses that have redefined their strategies by including SEO, Social media marketing, and website building have been seeing growth every passing year as more and more individuals have started shopping online.

4. Artificial Intelligence and automation: Chatbots and AI-powered personalisation windows on websites and email marketing campaigns are powerful tools to grab attention these days. These have made customer experience ecstatic. Artificial intelligence and automation will play an increasingly important role in sales and marketing.

5. Visual content on the go: The power of visuals is something that cannot be denied. Attractive and pleasant visuals with an effective messages can go a long way in marketing and sales. Graphics, posts, banners, videos, etc. can grab eyeballs when properly used and convert viewers to purchasers of your products and services. Companies that want to stand out from the crowd must understand the power of visuals and how to leverage them. Businesses must ensure that their visuals are optimised for different devices in addition to creating visually engaging content. This includes making sure that images are properly sized for different screen sizes and that text is legible on both mobile and desktop devices. Companies should also use various platforms, such as Instagram, Pinterest, and YouTube, where a larger audience can view visuals.

6. Data and Analytics: Data is the new oil in the market. Businesses will need to focus on data collection and analysis in order to make informed decisions about their sales and marketing strategies. Data analytics will become increasingly important in understanding customer behaviour, identifying trends, and measuring the effectiveness of various tactics.


As consumer behaviors continue to evolve, a company’s sales and marketing strategy also need to change with time. Businesses need to stay ahead of the curve by adopting personalisation, visual content in their marketing strategies, etc. They also need to focus on data and analytics, AI, and automation to stay competitive. For this, businesses need to be open to accepting technologies in the way they deal, understand customer requirements, and be willing to adapt to market change.

Do you know how AI can revolutionize your marketing efforts?

 

Artificial intelligence (AI) is transforming the way businesses approach marketing. With the ability to analyze vast amounts of data, AI is helping marketers personalize experiences, predict customer behavior, automate tasks, and target their efforts more effectively.

Many major companies are already using artificial intelligence (AI) in their marketing efforts. For example, Amazon uses AI to personalize product recommendations for its customers based on their past purchases and browsing history. Netflix uses AI to recommend movies and TV shows to its users based on their viewing history. Google uses AI to optimize its search results and display personalized ads. These companies have all seen significant benefits from using AI in their marketing, including increased conversion rates and customer satisfaction. As AI continues to advance, we can expect to see even more companies adopting AI in their marketing efforts. Here are a few ways that AI can help improve your marketing efforts.

1. Personalisation: AI can help marketers deliver personalized experiences to their customers. For example, an e-commerce website can use AI to recommend products to a customer based on their past purchases and browsing history. Personalization can lead to higher conversion rates and customer satisfaction.

2. Predictive analytics: AI can help marketers predict future customer behavior and understand what drives customer decisions. By analyzing data from various sources, such as social media and past purchases, AI can help marketers identify patterns and make predictions about future customer behavior. This can be particularly useful for targeting marketing campaigns and adjusting strategies in real-time.

3. Automation: AI can help marketers automate various tasks, such as social media posting and email marketing. This can save time and allow marketers to focus on more high-level tasks, such as strategy development and data analysis.

4. Improved targeting: AI can help marketers target their marketing efforts more effectively by analyzing customer data and identifying the most receptive audiences. This can lead to higher conversion rates and a more efficient use of marketing resources.

Here are a few additional ways that AI can help improve marketing efforts:

5. Customer service: AI can be used to improve customer service by providing fast and accurate responses to customer inquiries through chatbots and virtual assistants.

6. Content creation: AI can be used to create personalized content for marketing campaigns, such as personalized emails or targeted social media posts.

7. Fraud detection: AI can be used to detect and prevent fraudulent activity, such as click fraud or fake reviews, which can damage a company's reputation and negatively impact marketing efforts.

8. Market research: AI can be used to analyze large amounts of data and identify trends and patterns in customer behavior, providing valuable insights for marketing strategy development.

AI has the potential to significantly improve marketing efforts by enabling personalization, predictive analytics, automation, and improved targeting. As the use of AI in marketing continues to grow, we can expect to see even more innovative and effective marketing strategies emerge. While AI has the potential to bring significant benefits to the field of marketing, it is important for companies to carefully consider the potential challenges and ethical implications of using AI in their marketing efforts.

How can small businesses increase sales through brand awareness

 

Brand awareness is extremely important if a business wants to succeed in a competitive business environment. As an entrepreneur, on the lookout for growth and success, it is necessary that you work on increasing your brand awareness. Brand awareness is a marketing concept defined as a consumer's ability to recognize or recall the brand in sufficient detail to make a purchase. It is related to the trace in memory, which we can measure as the consumer's ability to identify the brand under different conditions.

In common parlance, brand awareness means the number of times your brand or product name comes up in conversations. The more often your brand name pops up, the better chances you have for generating interest and sales. So, proper brand awareness can have a positive impact on your product sales, and hence your business’s growth.

Importance of brand awareness in driving consumer Behaviour

Consumer buying decisions are based on brand awareness. During the product selection, consumers generally go for those brands which they recall. It may also be that the consumer recalls a product in the context of a specific product category. However, awareness increases the probability that other products of that same brand also become a part of the consumer’s consideration set. Like in the case of Nestle’s Maggie, noodles as well as its spice sachets ‘Maggie Masala Magic’, sold separately, are also hot sales.

Brand awareness is, thus, necessary for two important reasons:

It increases sales

Consumers choose brands with strong reputations. The visibility of your brand will embed a picture in the consumer’s mind. Growing your brand will help to boost your sales. It will give you a competitive advantage. When people are more familiar with your brand, they are more likely to buy your products. On the contrary, if they do not associate your business’s name or logo, they might opt for something else. Let them know what makes you or your product unique. Visibility influences buyers’ trust in you. Trust can drive sales. However, you must also be careful of customer service to your client. Poor service can hurt brand awareness.

It increases loyalty

By building brand awareness, businesses can also build customer loyalty. It is a critical component of increasing revenue. Finding new customers can cost many times more than selling to your existing customer base. However, a small percentage of customer retention can drive a 25-95% increase in your sales revenue.

Strategies for Brand Awareness

Certain marketing tactics can help small businesses in creating brand awareness for their products and services. Marketing strategies help in promoting a brand message in a target market. Some of the brand awareness strategies that small business owners can implement are:

Create a logo and tagline

A creative and catchy logo for your small business can help you stand out in the crowd. You need not spend thousands of dimes to make a logo ready. If you are even slightly creative, there are a number of free platforms like Canva, Designhill, 99designs, and many more, where you can create a design of your own. Otherwise, you can always hire an expert to design one for you.

Create a catchy tagline, as well, to jingle with your logo. Some taglines become the song for the ears. And believe me, it helps retain customers always. The Tata Sky tagline, “Isko laga dala to life zingala’ has never left buzzing in our eardrums. We are the proud customers of the brand since the time it arrived in the market. So, spending some time, energy, and money on the logo and tagline is worth it!

Make Social Media Work for your business

Small business owners! Why worry when Social Media is here? It has a huge share in creating many renowned brands today. Make use of the easiest marketing tools like Facebook Page, Instagram, Pinterest, etc. to make your presence felt in the targeted customer segment. Social media penetration can never be overlooked if you want to create a buzzing sound in your prospective customer’s mind. Even large companies with strong market sense have pages on these sites. Think on creating a longer relationship with the users to make them your customers. Create content that imprints in their minds, so that your brand becomes the first name they recall during their purchase spree. But make sure that you do not overwhelm them with too many posts.

Tie-up with Social Media Influencers

Influencers have a huge fan following of their own. So whatever, they market, their fans agree to it. Hence, cooperating with them can help you reach a further audience, which otherwise would have been out of your reach. Influencers help spread your product and services’ content, and thereby build brand awareness for you. They also legitimize your message that the audience finds hard to not believe. However, you need to choose the right influencer for building awareness for your brand. There needs to be synchronicity in what they do or believe in, and what your brand stands for.

Work on Search Engine Optimisation

These days, business is for those who rank high on Google pages, who are search engine optimized! According to Search Engine Watch, businesses listed at the top of Google’s search, receive around 35% of the traffic. This percentage decrease with descending listing rank. Small businesses thus need to put more effort into this aspect to build brand awareness. SEO is not just about keywords; it includes technical aspects as well, for example, page loads, page feeds, and loading speed. You can try out some free tools like Bing Webmaster, Google Analytics, MozCast, etc. for doing the SEO part or you can take the help of some SEO professional. SEO really works for your visibility among your competitors.

Partnering with local businesses

Always remember, your customers are everywhere. All you need is a proper search. Local markets can be the first step to your growth. Partnering with other local businesses can propel your visibility and brand awareness. It is like working with social media influencers. You can always team up with respected complementary businesses of your locality. That way, it protects the market share of your partner and increases awareness of your product. If you are a caterer of energy bars, try tying up with the local gyms.

Keep Doing Remarketing Campaigns

It’s not unusual for buyers to visit your shop or website, and leave without buying. Remarketing helps to convert the unconverted buyer into your customer. Remind your customers about your presence from time to time. Run engaging ads or offer freebies on your products on your websites, and other websites as well. Once they start seeing your business everywhere, they will definitely make another attempt to complete their incomplete business with you. Purchase! The benefit of remarketing is that it will give a larger-than-life image to your small business. This way, in no time, your business will become larger in the true sense.

These first-hand brand awareness strategies will help your small business grow leaps and bounds. So readers! do add any other strategy you know for our small business owner friends. Comments are always welcome!