Everything You Need to Know About Credit Scores

What is a Credit Score - An Introduction

Have you ever felt like your whole financial life depends on a number you don’t fully understand? That’s what a credit score often feels like. One day, you’re applying for a new credit card or a home loan, and suddenly the banker says: “We’ll need to check your score.”

In that moment, your dreams, your discipline, and even your mistakes—all collapse into a three-digit number.

But what does that number really mean? Who decides it? Why does it matter so much? And how can you make sure it works for you and not against you?

In this deep-dive guide, we’ll explore:

• The history of credit scores (and how they came into being)

• How they’re calculated

• Global systems of credit scoring

• Myths and misconceptions

• Practical steps to improve your score

• The future of financial trust

• A real-life case study to make it relatable

By the end, you’ll not only understand credit scores but also feel more in control of yours.

Credit Score - Definition

At its simplest, a credit score is a numerical snapshot of your financial trustworthiness.

• In most countries, it ranges between 300 to 850 (U.S. FICO) or 300 to 900 (India’s CIBIL).

• A higher score means you’re seen as a low-risk borrower.

• A lower score means lenders see you as higher-risk, which often translates to rejections or high-interest rates.

• Used For: Loan approvals, credit card issuance, insurance premiums, rental agreements, and even some job screenings.

Think of it as your financial passport. It doesn’t just open doors to money - it also influences opportunities in housing, jobs, and even lifestyle choices.

A Brief History of Credit Scores

Before the modern credit score, banks used personal judgment, character references, and even gossip to decide if you deserved a loan. Imagine your financial future being decided by a banker’s opinion of your reputation!

• Before the 1950s: Credit decisions were subjective, often based on personal relationships, gender, or race. Banks relied on reputation, which led to discrimination.

• 1956 – The Birth of FICO: Engineers Bill Fair and Earl Isaac introduced a data-driven approach to credit scoring. Their Fair, Isaac, and Company (FICO) score became the industry standard.

• 1989 – Modern Credit Scoring: The first general-purpose FICO score launched, revolutionizing lending with objectivity.

• 2000s – Global Spread: Countries like India (with CIBIL in 2000) and others adopted credit scoring systems.

• Today: Credit scores are digital fingerprints—shaping access not just to money, but to opportunities in housing, insurance, and beyond.

From gossip to algorithms, the evolution of credit scores mirrors society’s growing dependence on data-driven trust.

How Are Credit Scores Calculated?

Credit scores are calculated using complex algorithms, but the broad categories are clear. For FICO:

1. Payment History (35%) – Do you pay bills on time?

2. Credit Utilization (30%) – How much of your available credit are you using?

3. Length of Credit History (15%) – The longer, the better.

4. Credit Mix (10%) – A healthy blend of loans, cards, and mortgages helps.

5. New Credit Inquiries (10%) – Too many applications suggest desperation.

In India, CIBIL and other RBI-approved bureaus follow a similar model, though local lending culture also influences decisions.

Types of Credit Scores

There isn’t one “universal” credit score. Here’s a breakdown:

Region	Credit Score Model	Range	Notes
U.S.	FICO	300–850	Industry standard
U.S.	VantageScore	300–850	Rival model, often used in free reports
India	CIBIL	300–900	Above 750 is good
UK	Experian	0–999	Higher = better
Germany	Schufa	0–100%	Expressed as a probability score
China	Social Credit + PBOC	Variable	Mix of finance & behavior

This shows that while the concept is global, the systems are cultural.

Why Credit Scores Matter in Everyday Life

Your score influences:

• Loans & Mortgages – A difference of 100 points could change your interest rate dramatically.

• Credit Cards – Higher scores mean better cards, lower rates, and higher limits.

• Renting a Home – Landlords often check scores before leasing.

• Employment – Some employers (especially finance, defense, or government) check scores.

• Insurance Premiums – Bad credit = higher premiums in some countries.

In short, your credit score quietly shapes your economic freedom.

The Dark Side of Credit Scores

While credit scores provide efficiency, they also have drawbacks:

• Inequality Reinforcement – People from poorer backgrounds often start with no score, making upward mobility harder.

• Errors – According to a U.S. FTC study, 1 in 5 reports has significant errors.

• Over-Reliance – A single missed bill can hurt you for years.

• Subjectivity in Emerging Markets – In India, informal lenders may still distrust even good scores.

This raises a deep question: should trust be reduced to numbers?

Global Credit Score Systems

• India – Four RBI-licensed bureaus: CIBIL, Experian, Equifax, CRIF Highmark.

• China – Sesame Credit and emerging state-linked systems.

• U.S. – FICO & VantageScore dominate.

• Europe – More fragmented but Schufa, Experian, and local systems lead.

• Africa – Mobile money companies are pioneering new scoring models (e.g., M-Pesa-based).

• Australia & Canada: Equifax & TransUnion with local variations.

How to Improve Your Credit Score

Here are practical, time-tested ways:

1. Pay bills on time. Even one late payment can drag your score.

2. Keep utilization low. Use less than 30% of your credit limit.

3. Don’t apply for too many cards. Space out applications.

4. Keep old accounts open. Longer history = stronger trust.

5. Check your reports annually. Dispute errors promptly.

Common Myths About Credit Scores

• “Checking my own score lowers it.” (Soft checks don’t affect scores.)

•  “Closing old cards improves my score.” (Actually lowers history length.)

•  “Carrying debt helps.” (Wrong—paying off balances helps most.)

•  “Credit scores are only for the rich.” (They’re crucial for everyone.)

Consistency is key - credit repair is a marathon, not a sprint.

The Future of Credit Scoring

Trends to watch:

• AI-powered models – Beyond FICO, analyzing behaviors like rent, subscriptions, and utilities.

• Open Banking – Secure data-sharing for fairer scores.

• Blockchain IDs – Decentralized, portable credit reputations.

• Alternative Lending in India & Africa – Using smartphone and UPI data to score borrowers.

The future of scoring could be more inclusive—or more invasive.

Case Study – From Bad Credit to Financial Freedom

Meet Ananya, a 29-year-old software engineer in Bangalore.

• The Problem: After racking up ₹3 lakh in unpaid credit card debt, her CIBIL score dropped to 580. She was denied a home loan despite a good salary.

• Turning Point: She began with a strict repayment plan—paying off high-interest debt first. She also used a secured credit card with a ₹20,000 deposit to rebuild her credit.

• Actions Taken:

  • Paid bills on time every month.

  • Reduced utilization from 85% to 20%.

  • Kept her oldest account open.

  • Monitored her CIBIL report for errors.

• The Outcome: Within 18 months, Ananya’s score rose to 755. She qualified for a home loan at a lower interest rate, saving thousands of rupees in the long run.

This case study shows how discipline, awareness, and persistence can transform financial reality.

Credit Scores and Human Identity

At the heart of the debate lies a philosophical question:

• Are we more than our numbers?

• Should a three-digit score define our worth?

Credit scores are useful, but they risk reducing human potential to past behavior. For society, the challenge is to balance efficiency with fairness.

The Future of Credit Scores

The future may redefine how we measure trust:

• Alternative Data: Rent, utility payments, even subscription payments may influence scores.

• AI & Machine Learning: Personalized scoring models.

• Crypto & Blockchain: Decentralized identity systems.

• Social Credit Systems: As seen in China, blending financial and social behavior.

The question remains: will future credit scores empower or control individuals?

Conclusion

Credit scores began as a way to standardize trust. Over time, they have become powerful gatekeepers of opportunity. They influence whether you can buy a house, rent an apartment, or even secure a job.

The good news: scores are not fixed. With awareness, discipline, and strategy, anyone can build or repair their credit history.

The big picture: governments and banks must ensure these systems do not perpetuate inequality but instead create pathways to financial inclusion.

After all, you are not just a number—you’re a story of potential.

Treat your credit score like your health. Monitor it, nurture it, and make choices today that will benefit you tomorrow.

Read about Global Gold Price Momentum and its Future Here.

Gold Price Madness: Why Gold Is Set to Shatter Records

Why Gold Still Rules the World

From ancient civilizations who revered it as divine, to central banks stockpiling it as insurance—gold has always had a unique allure. It’s not just a shiny metal. It’s an emotional hedge, a financial shield, and a timeless asset. With the world becoming more uncertain, many are asking: Is gold still worth it? Will its price continue to rise? Or is the glitter fading?

Why Gold Is Set to Shatter Records

Gold is more than a yellow metal in India—it’s memory, safety, culture, and wealth. In 2025, gold skyrocketed nearly 28%, reaching close to ₹1 lakh per 10 grams—a dramatic surge unseen in years. Yet behind the glitter lies uncertainty: will it climb higher, crash back, or consolidate?

This article looks into the following:

• Gold Market
• Gold’s Historical Role
• Why gold soared in 2025
• What analysts predict through 2030
• How demand—especially in India—has shifted
• Smart investment vehicles and strategies
• Risks to watch in the golden storyline

Gold Through the Ages

Gold has survived empires, revolutions, and recessions. Its journey includes:

• Ancient Egypt: Gold was seen as the "flesh of the gods."
• Roman Empire: Used as currency, symbolizing stability.
• Bretton Woods (1944): Tied the global monetary system to gold.
• 1971: U.S. ends gold standard—gold starts floating freely.

Despite policy shifts, gold’s symbolic and monetary value has endured.

How Gold Prices Work: Key Influencers Today

Gold isn’t just about demand and supply. Several macro factors impact its price:

1. Inflation and Currency Devaluation

When inflation rises or currencies lose value, people turn to gold. It's perceived as a "real" asset unaffected by printing presses.

2. Geopolitical Tensions

Wars, sanctions, and political instability make investors nervous. Gold is seen as a safe haven, driving demand.

3. Central Bank Actions

Governments globally (especially in Asia) are buying more gold to hedge against USD risk.

4. Interest Rates

Gold has no yield. So when interest rates rise, gold demand can drop. But during recessionary or uncertain times, gold tends to regain favor.

5. Dollar Strength

A strong dollar usually weakens gold prices, and vice versa.

Gold Price Trends: What the Data Tells Us

• 2020-2021: COVID-19 pushed gold to record highs (~₹56,000/10g in India)
• 2022-2023: Gold remained resilient, closing around ₹60,000 amid rate hikes
• 2024: Price rallied further due to inflation fears, geopolitical tension (Russia-Ukraine, Middle East)

As of August 2025, gold hovers between ₹72,000–₹75,000/10g in India, and around $2,300–$2,400/oz globally.

Gold Price Explosion: What’s Driving the Surge?

Global Safe-Haven Demand

A slump in U.S. equities, rising tariffs, and geopolitical tensions pushed investors toward gold. In early August 2025, gold hit $3,400 per ounce after equity markets fell sharply, signaling renewed hedge demand. 

• Industry giants like Goldman Sachs and UBS have raised forecasts: Goldman sees gold reaching $3,650–$3,950/oz by end-2025; UBS is eyeing $2,900–$3,200/oz by 2026.

Indian Realities: Prices Near ₹1 Lakh

MCX futures soared to ₹100,555 per 10 g by July 2025 before a brief dip below ₹98,500 showing investor caution. Analysts flag consolidation in the near‑term but expect further swings as macro cues evolve.

Decline in Jewellery Demand, Rise in ETFs

As prices rose, jewellery enthusiasts pulled back. India’s gold demand is projected to hit a five‑year low in 2025 (600–700 tonnes vs 802.8 tonnes in 2024), driven by falling jewellery off‑take—even as investment demand rose 7% in Q2.

Why Gold Might Dip: Is the Bull Run Overdone?

Profit Booking & Volatility

Profit‑taking has driven gold down ~₹309 per 10 g on MCX in a couple of days, fuelling speculation of further downside. Writers warn global cues and interest rate policies suggest caution; gold may stay under ₹1 lakh for now 

Jewellery Sales Drop Dramatically

Sky‑high prices prompted many in India to cancel wedding bookings or sell old ornaments instead of buying fresh—further dampening jewellery demand.

Expert Predictions: How High Could Gold Go?

India: ₹1.10 Lakh by Mid‑2026?

ET and other outlets suggest gold could breach ₹1.10 lakh per 10 g within a year, driven by geopolitical uncertainty and global ETF inflows

Global Forecasts

·       Goldman Sachs: $3,650–$3,950/oz by end-2025; if recession intensifies, gold may hit $3,880/oz.

·       UBS: Maintains an $2,900/oz target for 2026, and sees potential to $3,200 if macro risk persists.

Longer-Term Outlook to 2030

Models suggest average annual growth of 8% (stable scenario) or up to 15% (bullish) through 2030-putting 24 K gold around ₹1.25–₹1.5 lakh per 10 g by 2028–30 if inflation or crises hit hard.

Gold in India - Demand Trends & Cultural Pull

Jewellery vs Investment Demand

Despite a downturn in jewellery purchases in 2025, digital gold and gold ETF inflows surged - especially among millennials exploring small‑ticket purchases via apps.

Inflation & Currency Volatility

Persistent inflation and rupee depreciation against the dollar make gold attractive as a hedge-particularly in India where culture and trust run deep.

Policy & Regulatory Factors

Custom duties and GST structures impact physical gold prices. After 2024, import duty dropped from 15% to 6%, making physical gold slightly cheaper than before.

Smart Ways to Invest in Gold

Physical Gold (Jewellery & Bars)

Pros: Tangible asset, emotional value, and cultural relevance
Cons: Making charges, storage risk, illiquid resale, GST on jewellery

Sovereign Gold Bonds (SGBs)

·       Issued by RBI on behalf of Government

·       Fixed interest of 2.5% p.a. over an 8‑year tenure

·       Tax‑free capital gains if held to maturity

·       Scheme discontinued post‑February 2024, but existing bonds remain valid.

Gold ETFs & Digital Gold

·       Lower transaction costs, no GST/making charges

·       Fully liquid, purchase via apps like Paytm or through stock market

·       Prime choice for small investors and diversification

Smart Strategies for Gold Investors

Rule of Thumb: Buy During Dips

Wait for dips under ₹98,000–₹99,000 per 10 g and buy gradually. Many analysts suggest the momentum may pause before resuming upward.

Diversify Your Gold Basket

Mix physical gold, SGBs (if held), digital gold, and ETFs. Each provides liquidity, tax treatment, or emotional value in different ways.

Monitor Macro Cues

·       Fed rate cuts or hold decisions

·       Dollar‑INR swings

·       Global inflation readings

·       Seasonal demand cycles (e.g. festival and wedding seasons)

Evaluate Your Time Horizon

If investing long term (3–5 years), remain weighted to investment vehicles. Short‑term traders should watch volatility carefully.

Gold Outlook at a Glance

Factor	2025–2026 Outlook
Major Support Drivers	Inflation Hedge, Investor Safe-Haven Demand, Etfs
Near‑Term Trading Range	₹98,000–₹101,000 Per 10 G
Year‑End Price Target	₹1,10,000–₹1,15,000 Per 10 G
Global Forecast	$3,650–$3,950/Oz (Goldman); $2,900–$3,200 (UBS)
Long‑Term (2030)	₹1.25–₹1.50 Lakh Per 10 G Potential (Bull Case)
Jewellery Demand	Weak In 2025; May Rebound Only If Prices Fall
Investment Vehicles	Sgbs (Legacy), Gold Etfs, Digital Gold Preferred
Primary Risk Factors	Fed Policy Tighten, Rupee Strength, Duty Hikes

Risks Ahead: Why Gold May Drop

·     Central bank rate hikes could reduce gold’s appeal vs fixed income

·     Fed policy tightening may strengthen the dollar, pressuring gold upward

·     Import duty changes could impact domestic physical prices

·     Weak jewellery demand continues to drag retail consumption

Gold’s Timeless Allure Still Shines Bright: Is Gold Still a Good Investment?

As we reflect on gold’s journey—from ancient temples to modern trading floors—it becomes clear that gold isn’t just a commodity; it’s a cultural constant, a crisis hedge, and a symbol of wealth that transcends generations. Despite the volatility of global markets, rising inflation, and digital disruptions like cryptocurrencies, gold continues to stand tall as a store of value. Whether you're a seasoned investor, a cautious saver, or someone just intrigued by the shimmer of precious metals, gold offers something solid—both literally and financially.

The future of gold might not be paved with explosive overnight gains, but its strength lies in reliability and resilience. As central banks keep buying, geopolitical tensions remain high, and economies dance around recession fears, gold will likely remain a cornerstone in diversified portfolios. The key isn’t to blindly chase gold, but to understand why it holds value and how it can work for your goals.

So, whether you're thinking about buying your first gram or diversifying your assets with ETFs or sovereign gold bonds, remember: gold isn’t just an investment. It’s a long-term relationship with history, economy, and peace of mind.

 

Impact Investing: Transforming the Funding Landscape for Entrepreneurial Change-makers

Impact investing is different than traditional investing. While the primary focus of traditional investment is on financial gains by aligning investments with investors’ values and objectives, impact investing refers to investment in businesses that aim to bring a positive impact in the society or environment along with financial returns. The funding landscape is changing drastically as investors and venture capitalists emphasize impact investing. In a world full of pressing social and environmental issues, impact investing is an impactful force reshaping entrepreneurs and entrepreneurship.

Impact investors are investing in businesses that are working on providing access to education, renewable energy, sustainable agriculture, healthcare, poverty reduction, etc. These kinds of investors are looking for opportunities that blend value with social and environmental outcomes. Entrepreneurs that seek investments in areas targeting to make positive change in society are getting investments easily as compared to traditional entrepreneurs. As a result, entrepreneurs are driven towards developing innovative business models that ensure positive impact and financial gains. Impact investing is a message that businesses with societal and environmental impact goals can be powerful vehicles of change.

Impact investing capitalizes on purpose. This breed of investors is ready to take riskier bets for greater social cause thereby expanding the funding universe. This nurtures out-of-the-box businesses that otherwise would not have come up due to fear of rejection from traditional investors.

Since more emphasis is on social good, impact investing focuses on regular measurement and reporting of financial and impact-related outcomes. Due to accountability, there is a greater assurance of transparency in these businesses.

Impact investors bring expert mentorship to the table for entrepreneurs by creating synergies with valuable networks. The collaborations foster knowledge sharing thereby accelerating the growth of the businesses and multiplying the impact. This, in a way, creates a thriving business ecosystem. Young entrepreneurs, who are a part of the impact investing system, pave the way for future generations to look out for innovative solutions that can change the world and rid it of social and environmental challenges. This collective movement provides hope for a future world that is sustainable and inclusive.

Impact investing is becoming more of a trend today. There is a fundamental shift in how investors want their capital to be used for the greater good and how entrepreneurs would approach entrepreneurship. Combining profit and purpose is the new norm in the world of business financing.

Challenges and benefits of starting a business in a niche market

A niche market is an unexplored area and venturing into this market is not for the faint hearts. It has many challenges but at the same time offers huge opportunities. Careful venturing into a new segment can be rewarding if all pros and cons are examined and worked upon.

Let us examine the challenges of starting a business in a relatively new area.

The first challenge that a niche market presents is a limited customer base. The target audience is relatively small and specific. Understanding their needs and pain-points requires lots of engagement. A slight failure to comprehend their preferences may result in losing them. Attracting and retaining customers is challenging.

When many bigger players are at play, market penetration in a niche market area is also a difficult task. This is because established brands already know their audience well and their audience knows them well. Hence, shifting attention from recognized brands to your fresh entry is going to require great marketing efforts. Customization and differentiation while emphasizing on value, quality, and cost can be good tools to pierce the niche segment and establish your presence. Storytelling can be a powerful strategic tool to create an emotional connection with the audience.

Operating in a niche segment is demanding as it needs extensive research about your target audience’s likes and dislikes, their impulses, and their psychology towards buying. Entrepreneurs in niche segments hence need to stay updated and utilize industry-specific insights and big data to further understand their customers. This is a time-consuming and costly affair but pays well when done carefully and strategically.

Let us now look into the benefits of starting a business in a niche market.

While competition is healthy, growth is not very easy in a competitive market. The niche market has an edge as it has less competition as compared to broader markets. Doing business in a niche area has an advantage as the audience is small and focussed. With a small target group, it is easy to attract and retain customers with targeted marketing strategies. It's also easy comparatively to provide tailored solutions that resonate well with the targeted audience. The ability to provide specialized solutions and personalized attention garner high customer loyalty.

Increased customer loyalty means increased sales. Businesses get the ability to charge premium prices for customized services that drive revenue up. Also, satisfied customers become the brand ambassadors for the product or services, and in the long run, this pulls in more customers.

Other aspects of niche market entrepreneurship are flexibility in decision-making and product or service development. Entrepreneurs in the niche area can use customer feedback into adapting their offerings quickly as per the arising needs of their customers. Since the market is focused and streamlined, it is easier for entrepreneurs to develop prototypes faster through experimentation ensuring relevance of the offering to the customer.

A niche market allows a hold on the targeted segment giving a sense of expert status about the business. Entrepreneurs enterprising in a niche segment are viewed as thought leaders and go-to authorities. Delivering high-quality products or services consistently to customers can enhance brand visibility in the industry.

Targeting a niche segment has challenges and benefits. However, the potential benefits of enterprising in a new market segment outweigh the challenges. Entrepreneurs can reap the rewards much faster in a niche market segment than in a highly competitive segment. Identifying the specific audience is key. Careful planning and proper understanding of the targeted audience can offer remarkable opportunities to entrepreneurs.

Bootstrapping and growing a business without external funding

A successful business from scratch is something many entrepreneurs are engaging in present times. It’s a thrill to build a business without relying on external funding as it keeps at bay headaches of securing funds through banks or other private individuals. It demystifies the perception that securing external funding is crucial for the growth of a business. This is called bootstrapping wherein entrepreneurs rely on self-funding their business by utilizing the existing resources instead of opting for loans or securing funds from venture capitalists. Bootstrapping entrepreneurs use their personal savings and depend on revenue generated from sales to grow and expand their operations. While it may seem to be challenging, but it allows entrepreneurs to control their business and optimise their business models for sustainable revenue streams. Bootstrapping requires resilience, decision-making skills, and resourcefulness.

Let us explore the bootstrapping principles in business management and understand its power to scale the business.

Bootstrapping begins with thinking big but starting small. Bootstrapping entreprenuers have a vision for their business but start minimally by identifying a niche within the industry. They plan to serve a focussed market instead of targeting many large segments. This helps them establish the pillars for their business firmly in an industry. They work with their plans to later penetrate into other segments as envisioned.

The second aspect of bootstrapping is resourcefulness which means minimizing costs while at the same time prioritising efficiency. It is crucial to scrutinise the expenses that incurs while running the business and work on mitigating any unnecessary ones. One needs to find out creative ways of reducing the costs without compromising the quality of products or services. Bootstrapping entrepreneurs must be efficient in leveraging technology and derive ways to have favourable supplier relations to receive unrestricted inflow of raw materials for production.

Mutually beneficial collaborations with other complementary businesses are crucial for growth. Bootstrap entrepreneurs should be able to foresee strategic partnerships with mutually dependent businesses to tap into each other’s network.

Customer satisfaction and retention are of priority for bootstrap businesses. In order to reap early revenue, it is crucial to establish a great relationship with customers. Investing in customer relationship management can result in profit in a quick time period. Satisfied customers are key to engage new customers as they become the brand ambassadors of the business besides bringing repeat business.

Bootstrapping entrepreneurship is all about developing robust strategy to reach niche intended customer segments in quick time period. It requires efficient management of limited available resources, harnessing the power of technology and working on networking, and on the top, focusing on organic growth by refining the offerings. Finally, bootstrapping also requires reinvesting the profits on a continuous basis to scale business for ensuring growth and sustainability of the business. It is a challenging task but equally rewarding in terms of independence, financial control and agility of the business.

What small businesses can do to expand during recession

 

Recession is a period for small businesses to reconsider and re-align their strategies. During a downturn, small firms can look for fresh growth prospects by finding new markets, creating new goods or services, or altering how they run their businesses to cut costs and boost productivity. They can also streamline their operations to benefit in the future. Small firms can cut expenses and boost their bottom line by automating procedures, cutting waste, and improving their supply chains.

In order to survive a downturn, small firms may need to turn to new markets. By locating new markets, creating products or services that address their requirements, and putting new marketing techniques into practice to reach them, they can make use of innovation's power through the use of technology. Technology is an altering force for businesses. It can change how businesses run, and small firms can take advantage of this power of innovation by making good use of technology. Small businesses can stay ahead of the market and come out stronger from the recession by employing technology to automate procedures, enhance customer experience, and develop new products or services in a new market. Small businesses can access new technology, knowledge, and resources that can help them create inventive solutions and increase their consumer base by working with other enterprises as well.

Reaching customers during recession is a tough thing as customers tend to spend less. However, with the help of innovative and engaging marketing tactics, businesses can lure customers to purchase products that otherwise customers would not. Fresh marketing campaigns, social media marketing, and other types of digital marketing can go a long way in driving customer orientation toward buying. For example, food businesses that innovated their models from dine-in to home delivery succeeded through marketing themselves on food delivery company websites. Customer experience is crucial during a downturn, and small firms can concentrate on enhancing their customer experience. This may entail creating brand-new goods or services that satisfy consumer needs, enhancing their website or mobile application, or offering first-rate client support.

Small businesses can grow during recession by reviewing their business models, streamlining operations, switching to new markets, utilising technology, collaborating with other companies, developing innovative marketing strategies, and putting a strong emphasis on the customer experience. Small firms can adjust to shifting market conditions and weather the recession by adopting these methods into their business models. Small businesses can thrive even in difficult economic circumstances if they follow proper strategies.

How to prepare your business for any crisis

In the global economy front, things don't appear to be any more certain like it had been prior, two years back. Layoffs, political disruptions, wars, recession! Apprehensions regarding how this year would unfold for businesses is always there. Leaders don't necessarily need to worry about this. Rather these could serve as a source of inspiration to stay ahead. If you haven't already, you should concentrate on creating a robust organisation that can withstand the unstable environment and quickly adjust to changes. Despite the fact that many risks and interruptions are actually simpler to anticipate than people think, we frequently ignore them since they don't disturb us.

In today's unpredictable environments, it's important for businesses of all sizes to be prepared for any potential crisis that may arise. Crisis situations can occur at any time and have a big influence on a company's operations and bottom line, from natural disasters to economic downturns and everything in between. Businesses may, however, limit damage and improve their chances of weathering any storm by taking the required precautions. The essential actions that businesses may take to prepare themselves for any catastrophe in 2023 and beyond are outlined here that can help in keeping your business on track no matter what obstacles you face.

Do not become complacent: Stay alert and assess your company to identify weak points and areas where you may make adjustments in case the economy as a whole or you experience an unexpected downturn. Even in good times, make sure you are "shore up your defences" since you never know when things can go south. Consider the worst-case scenario and how you would create a strategy to deal with it.

Diversify your revenue streams: The wise and the experienced have always advised not to put all your eggs in one basket. Try to diversify your sources of income so that, in the event that one is impacted by the crisis, the others will be able to keep your business afloat.

Secure a line of credit: Crisis is not necessarily the end, if you have a reserve of funds or a line of credit that can be used during such times to pay bills and keep your business running. Securing a line of credit will help you have extra working capital in hand to feel secure when unexpected events hit.

Establish sound cash management procedures: Keep a strict eye on spending, make on-time payments, and give cash flow priority to make sure you have enough money to weather any storms.

Boosting your internet visibility and revisit your digital marketing plans: Build a strong e-commerce platform and increase your online presence to reach clients in the event of a physical shutdown. Make sure your company can easily pivot and switch to operating entirely online. Revisiting your digital marketing strategy is important to create new ways of reaching your target audiences. While others may scale down their marketing, leverage this opportunity to stand apart and increase your brand awareness.

Communicate with Clients and Stakeholders: Build a network of supportive suppliers and customers that can help you weather the storm. Be ready to contact customers, suppliers, and other stakeholders as soon as a problem arises. Keep their trust in you and your team by being proactive in informing and assuring them of your forward planning, and the recent and upcoming steps you are taking.

Stay adaptable: Be ready to quickly alter course if necessary, such as switching to a different good or service if your current one is no longer in demand. To secure the longevity of your company, stay informed about any dangers and make the necessary adjustments to your plans.

Evaluate and reduce risks: Conduct a risk assessment to find possible dangers to your company and put mitigation plans in place. Talk to your team members and keep protocols ready to deal with such situations.

Invest in technology: You may save time and money by making an investment in technology today, for crisis in future. Your company can become more effective and crisis-resistant by automating procedures, utilising cloud-based solutions, and leveraging technology.

Encourage a positive workplace culture: Your staff will be more motivated and attentive if your business has a strong corporate culture that places a high value on collaboration, communication, and transparency. A positive workplace culture will help retain talent and ensure that you’re able to make it through tough times.

Create a plan for crisis communication: In a crisis, having a clear plan for how to communicate with staff members, clients, and the general public may keep everyone informed and composed.

Review and update your insurance policies frequently: Insurance is a jacket that can bite all those economic downturn bullets for you. Keep your insurance running and updated. In case of a catastrophe, it will ensure coverage to keep your business running. If necessary, think about acquiring more.

The global volatility of the present times has made it important for companies to relook at their cash management procedures, company culture, and communication strategies, marketing plans, and evaluate their risk management strategies. Crisis is a part of the business environment and you cannot avoid it. But by taking appropriate measures and timely steps, you can reduce its negative impact on your business. Following these steps will ensure that your business is better prepared for the next crisis and can emerge from it stronger and more resilient.